A few years ago, traveling on a local road I rarely travel, I passed by a beauty salon called Curl Up and Dye. I nearly ran off the road. Since then, I've heard of other, similar places with the same name. Morbid, I thought then, and morbid, I think now.
Tonight I spied a new sign on a local road I often travel: Eat Your Heart Out Catering.
Do people actually think before they name their shops, or are they just so proud of their own cleverness that they don't consider that potential clients might find their clever names ... sinister?
Unless your establishment is the Haunted Mansion at the Magic Kingdom, being cleverly sinister is not the best of ideas.
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