Wednesday, January 18, 2006

It worked for Netflix...

Netflix's "use it, then mail it back and wait for the next one" service model has now been picked up by purveyors of designer handbags. Can't afford Kate Spade? Bag, Borrow, or Steal lets you buy a time-share in a pricey purse.

Now that the Netflix model has jumped the rail and taken on a new life, think of all the other things that we could "own" if other vendors adopted this odd blend of capitalism (somebody makes a busload of money) and communism (what's mine is yours, what's yours is mine, and we all get what we need):

Toys -- parents will save a fortune by scooping all the noisemakers off the floor once a week and mailing them back to ToysRAllofUs. The tykes get variety and Mom and Dad get a clean house for 48 hours.

Designer lingerie -- Victoria's Secret bustles out the bodysuits on demand. Be a new woman every week!

Guns -- Uzis from UPS could become Tony Soprano's next big moneymaker...or favorite web-vendor

What would you be willing to rent on a rotating basis?

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