Women pump up 'Sex and the City' to $55.7 million opening
("Pump up." Get it? Ha-ha.)
The women have spoken — with their designer wallets.
Female moviegoers, many of them decked out as their favorite Sex and the City character, helped drive the adaptation of the popular HBO show to a stunning $55.7 million this weekend, according to studio estimates from box office tracking firm Nielsen EDI.
The debut is nearly twice the projections of many analysts, who assumed the movie's R rating and cable TV fan base would limit it to a $30 million opening.
'Sex and City' beats 'Indy' for top box-office draw
"Sex and the City," a release from Time Warner Inc.'s New Line unit, not only prompted thousands of Cosmopolitan-fueled cocktail parties focused on its Friday debut, it also made nearly $27 million in its first day in theaters, said Paul Dergarabedian, president of box-office tracker Media By Numbers.Only to you and your ilk, sir.
It went on to rake in more than $17 million on Saturday and is expected to make more than $11 million on Sunday, Dergarabedian said. That's a surprise, considering the movie was expected to make somewhere around $35 million to $40 million for the entire weekend. "Sex and the City went off the air in 2004.
"We should never underestimate the clout of the female audience and the power of 'Sex and the City,'" Dergarabedian said. "This is the first real surprise of the summer."
Prior to Friday, [online ticket seller] Fandango reported that a survey of "Sex and the City" ticket buyers showed that 80% of all purchasers planned to attend a party devoted to the movie, and two-thirds planned to have Cosmopolitans, the signature drink of the television series' characters.
There's your financial stimulus. On Tuesday, Alanna and I will see the film and will also add to the economy by having a fabulous meal, but I'm not so sure about the Cosmos. (Well, I can only speak for myself.)
'Sex and the City': A Big Box Office Win
[T]hat $55.7 mil premiere is one for the history books. It is by far the best of all time for a romantic comedy, and it's also tops for a TV adaptation. It ranks as the No. 5 opening for an R-rated film (following those for a bunch of man-baiting movies like 300 and Hannibal). And when final weekend figures come out on Monday, it could be the fifth-top debut ever for New Line...
I told you so. Not that anyone who hangs around here was questioning my powers of observation. But it still feels really, really good to say.